resume

Sherri Horton
Dynamic and Strategic PR and Online Marketing Specialist with major success in shaping, launching, and managing promotional strategies that propel powerhouse brands and clients to the forefront of their markets. Leverage knowledge of online strategy, traditional and new media, and entrepreneurial spirit to develop positive notoriety and generate growth for self and clients. Deliver leading-edge, brand-centric, and multi-platform social media campaigns in-tune with online trends and business needs. A problem solver with a team-oriented mindset and strong initiative that will yield outstanding results every time.
SKILLS
SEO/SEM – PPC – 3rd Party SEO Tools – Open Site Explorer – WMT – Analytics – Raven – SEOMoz – Team Leader – Strategic Planning – Organization – Public Relations  – Customer Service – Marketing – Writing/Editing – Chinese – Social Media – Facebook – Word Press – Twitter – LinkedIn – Tumblr – Google Analytics – Pinterest – Google+ – YouTube – TripAdvisor – Yelp –Blogger – FourSquare – MailChimp – TweetDeck – Reddit – Digg – Constant Contact – Cision – Photoshop – Intermediate Dreamweaver/HTML – Excel – Word – Powerpoint – Outlook
PROFESSIONAL EXPERIENCE
Volusion – Austin, TX                                                                                                     Jan 2014 – Current
Experts who provide innovative and powerful e-commerce solutions for startups to large enterprises to empower their business growth.
SEO SPECIALIST
Optimize client e-commerce websites to drive search traffic to their site. Conduct keyword research for implementation in title tags, meta descriptions, web copy, blogs, and press releases to increase organic search traffic to the site. Perform SEO site audit, develop a keyword and content strategy, perform technical optimization, implement strategies and continue to provide site maintenance and re-strategize as needed. Advanced SEO, Local SEO, Tech Opt, Guest Blogging, Social Media as well as out of the box strategies used to drive traffic and business to client e-commerce sites.
SEOM Interactive – Warminster, PA                                                                           Feb 2013 – Jan 2014
Search engine and internet marketing specialists who understand how to leverage the power of interactive media.
SEO SPECIALIST
Contribute guest blogs, web copy and overall content with SEO and link-building campaign purpose for a variety of clients predominantly in the Philadelphia region but also across the US and International. Optimize client websites with title tags, description tags, and keywords to increase organic search engine rankings through effective keyword research, and writing/editing blog posts, press releases, web copy, and other pieces of content to drive additional traffic to their site to raise page rank and push our clients to the forefront of their markets. Also assist with keyword research, mapping and integration for research for PPC, pay per click, campaigns.
Merrill Lynch, Bank of America – Mt. Laurel, NJ                                                 Dec 2012 – Feb 2013
One of the world’s largest financial institutions, serving individual consumers, small and middle market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk-management products and services.
CLIENT ASSOCIATE
Assistant to four financial advisors. Managed operational duties such as scheduling appointments, day to day conversations with clients regarding client service (issuing checks, balance inquiries, money transfers, etc.), prepare all paperwork for meetings, open new account and manage current accounts, walk clients explain the difference between different accounts, help the advisors with their sales and service efforts and always be on top of everything going on within the group. Relied heavily on Salesforce skills as well as learning the Merrill Lynch/ Bank of America computing system.
 
On The Marc Media – Rockville, MD                                                                    Feb 2012 – Sept 2012
Leading National Public Relations, Social Media and Media Production Agency.
PUBLIC RELATIONS AND SOCIAL MEDIA SPECIALIST
Responsible for the supervision of marketing and public relations strategies for an array of clients including medical practices and law firms in the District of Columbia, Virginia, and Maryland areas. Implement and analyze online advertising campaigns through Facebook Ads and Google AdWords. Develop and distribute marketing material, direct email and traditional correspondence campaigns. Research, develop and write blog entries, newsletters, brochures, web copy, news releases, media pitches, RFPs, social media updates, websites, videos and other content to promote clients and OTMM. Manage PR and social media (Facebook, Twitter, Pinterest, LinkedIn accounts) to engage online community and prepare awareness campaigns. Use Google Analytics to track website traffic and analyze the effectiveness of online efforts. Monitor media coverage through Cision Social Media Monitoring.
Great Wall Adventure Club – Shanghai, China (Telecommuting)                           Feb 2011- June 2012
Industry Leader in International Adventure Travel to China.
SOCIAL MEDIA/INTERNET MARKETING AND SALES ASSOCIATE
Outreached to organizations, high schools, and universities to advertise and sell organized adventure, hiking, and trekking trips in China. Maintained Facebook, Twitter, and TripAdvisor accounts, including monitoring, analytics and intermediate SEO writing.
Medford Family and Cosmetic Dentistry– Medford, NJ                                        Dec 2010- Nov 2011
OFFICE ADMINISTRATOR
Organized past and current patient files, insurance, EOBS, billing, and day to day finances including the handling of confidential and sensitive information. In charge of greeting patients in person, via phone and email. Manage all billing, scheduling, and insurance inquiries. Maintained dental appointments and insurance claims electronically using Practice Works and Trojan.
Rollinglobe Media – New York City, New York                                                     Dec 2010- March 2011
Worldwide Marketplace for Travel Consumers and Passionate Tourism Vendors.
INTERNATIONAL EDITORIAL AND SOCIAL MEDIA CORRESPONDENT
Composed pieces pertaining to international travel, nightlife and the adjustment period when becoming accustomed to a new culture. Adhered to strict deadlines and created content that would bring viewership to the website, as well as promote fellow writers’ pieces through all avenues of social media such as Facebook, Twitter, Tumblr, etc. Correspondent for Phuket, Thailand. Has also contributed to other guides from travel experience through other parts of Thailand, India, Cambodia, Italy, Spain and France.

EDUCATION
Bachelor of Arts in International Relations | 2010
University of Delaware, Newark, DE

Social Director for Delaware Women’s Lacrosse  |  2008 – 2010
In charge of planning fundraising and team-building events off the field. Held pumpkin sales in anticipation of our spring seasons. T-shirt sales to raise money and fan awareness on campus. Fundraisers at different bars and restaurants on campus. Team-building events including short trips and fun work-shops.

Volunteer at Camp PLAY  |  2009 – 2013
Camp PLAY is a volunteer run summer program for special needs children. In charge of 7-10 kids with different ranges of mental disabilities (ADD, Down Syndrome, Hyperactivity, Aspergers, etc). Have worked one on one with a 7 year old boy with Down Syndrome.